Minimum Viable Excellence

The baseline standard that makes every client interaction feel premium — so you stop being seen as “just another supplier”.

Not a 200-page process bible. Not corporate theatre.

A practical, repeatable standard for how you communicate and deliver so clients trust you more, refer you more, and pay you more.

CTA: Reserve founding access (no payment today).

The problem

You can do great work and still leak trust on the small stuff:

• slow / unclear comms
• vague milestones
• surprise delays
• scope changes handled awkwardly
• inconsistent standards across projects/people

Clients don’t just buy the outcome — they buy the experience of getting there.

What it is

A deliberately defined baseline for:

1. Client communications — prompt, clear, human
2. Project delivery — deadlines treated as sacred, milestones visible, challenges surfaced early
3. Internal process — enough structure to be consistent, not so much you drown in admin

What you’ll get (format TBC)

• The MVE baseline standard (the rules)
• A client comms checklist + scripts
• A delivery checklist (milestones, dependencies, scope changes)
• A lightweight internal rhythm (reviews + accountability) so it becomes habit

Who it’s for

• Solo freelancers and small agencies
• Anyone who wants to be trusted like a partner, not treated like a supplier

FAQ

Is this just common sense?
Common sense is not common practice. This turns the “obvious” into a standard your business can actually follow.

Will this take loads of time?
No — the point is to define the minimum standard that delivers a premium perception.

When is it launching?
TBD.